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Building and Nurturing Customer and Employee Engagement

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Event Information

NU London
Date of Event
2nd October 2017
Last Booking Date for this Event
2nd October 2017

A Marketing Research Workshop organised by Newcastle University London on “Building and Nurturing Customer and Employee Engagement”. The aim of this workshop is to demonstrate the implications of academic research for business performance and its role in expansion of existing periphery of our academic knowledge.

The workshop will be delivered by Professor V Kumar, and chaired by Professor Amanda Broderick, the CEO of Newcastle University London.

Professor V Kumar is the Richard and Susan Lenny Distinguished Chair and Professor of Marketing, Executive Director of the Center for Excellence in Brand & Customer Management, Director of the Ph.D. Program in Marketing at the J. Mack Robinson College of Business, Georgia State University and Editor-in-Chief of Journal of Marketing.